What should I know about on-page SEO?
What to know about optimizing each page
for search engine Google?
If we are successful on the Internet is recommended to design each page so that a browser, search engine can easily extract the subject page, you can recognize and mark the most important words. Consequently, for them, Google will place higher in searches than for others. There are several features as syntax, and the positioning of Google's most important words in the text concludes.
What happens if I do not on-page optimization?
Google will scan your page and give equal importance about words. The result will appear in searches (for example) ranked 90 for most words in the text. Instead, your competitor who took care to emphasize and to "show" as he discusses Google's Understanding "herb", will be placed in position 7.
When should I do on-page SEO optimization?
It is advisable to do when you conceive the text. It can be done even after. So for pages with new content or old content, but not sufficiently visible in the search engine. It is very important to do before starting any promotional campaign before linking partnerships. If your page is not properly understood by Google, that if on-page SEO is missing, will look in vain to keep a large number of pages. I met a large number (approximately 70%) of "Internet users" aggressively interested in exchanging links and other promotional methods that take the offensive with a poorly designed page so that the effect obtained was the youngest possible.
In short, what Google understands the subject of the text?
The title page, with special markings which give more importance or lower on the page titles (h1, h2), bold words, the descriptive text for images and so on (I will discuss in detail in another post). Attention, forced repetition of words is not indicated, it must be natural. On-page SEO is not to rewrite the text and inflate it by keywords and phrases related. If you do, you risk being penalized. Keep in mind that people at Google have a lot of money and certainly have developed a very sophisticated algorithm that will quickly cut momentum. They encourage the quality and relevance of the text, the two main topics that should be concerned! The third issue is the packaging, that is how the text serve to be understood as well as user and search engine.
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